SAUNDRA PELLETIER TELLS WOMEN WHAT THEY NEED TO KNOW:
SADDLE UP YOUR OWN WHITE HORSE

From Betty Crocker to Betty Friedan, from the "Breck Girl" to the "It Girl," from pearls to power-suits, from having it all to giving it up, the last fifty years have presented a dizzying array of role models for women, and none of them have lasted. Donna Reed and Betty Crocker were (fictional) icons for the perfect homemaker, wife, and mother -- everything for everybody (except herself) -- all while wearing pearls.  Next came Betty Friedan and Gloria Steinem and women tossed the pearls, burned their bras, declared liberation and became feminists.   Then "feminist" became a dirty word and "having it all" became an impossible, quixotic exercise in exhaustion. 

In her new book, Saddle Up Your Own White Horse: 5 Principles Every Woman Needs to Know
(May 2008; hardcover, $21.95; Tilis) executive coach, keynote speaker, former Fortune 500 leader, and self-made millionaire Saundra Pelletier discards all these tired notions. In their place she presents a new model for women to find the perfect balance between being a doormat and a feminist. 

In Saddle Up Your Own White Horse, Pelletier offers expert advice that enables women to rid themselves of the martyr mentality, learn to put themselves first without feeling guilty, and achieve the true meaning of being a woman. And what does this mean? Being strong, and independent and living life to the fullest, yes, having it all!  As Pelletier says, "You don't need a knight in shining armor to live happily ever after.  But if he arrives, you'll be ready to ride by his side." 

Saddle Up Your Own White Horse offers easy to digest, straightforward guidance for women to take charge of their own happiness.  First and foremost, the time has come to stop using self-sacrifice as an excuse.  There is no nobility in taking a back seat in life. Pelletier implores women to reinvent themselves.  "Far from being selfish," states Pelletier, "this is the most unselfish attitude we can have."  Peppered with humor and using real women's stories to illustrate her principles, Pelletier has synthesized what she has learned as a corporate vice president and global franchise leader at Fortune 500 companies, as an executive and life coach, and as an expert in women's health to create a new paradigm for women to live life deliberately, successfully and happily.

Complete with back-of-the-book resources on recommended books, websites, parenting tools, pregnancy tips, and even where to give back, Saddle Up Your Own White Horse is the ideal guide for women to create the lives they really want!

Publicity Contact:
Kate Axelrod, Carol Fass Publicity
Kaxelrod@fasspr.com
212-691-9707